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Unlike the FDA’s strict policies on US market, ASH( Action on Smoking and Health) open their hands on the prevailing trends of E cigarette,it has released a report detailing the use of vaping products in UK,being based on a survey of 13000 adults.

ASH reports that there has been a large increase in the number of people who vape in Great Britain, with 4.3 million current vapers in 2022, a 19.4 percent increase from 3.6 million in 2021. Further, more than half (2.4 million) of current e-cigarette users in the 2022 survey had switched entirely from combustible cigarettes to vaping.

At first,Unlike the United States, the public health establishment in the United Kingdom is quite relaxed about adult e-cigarette use, and the report was greeted with enthusiasm by the anti-smoking group.ASH’s deputy chief executive, Hazel Cheeseman, is quoted as saying that the increase in smokers switching to vaping was “great news.”

Furthermore, ASH revealed that fruit flavors are the most popular flavor used by U.K. adult vapers, with 41 percent of those surveyed using them. Menthol is next most popular at 19 percent. Interestingly, only 15 percent of respondents claimed tobacco as their main flavor of choice. E-cigarettes are available in a wide variety of flavors in the U.K. with little or no consternation from the government, government-funded health organizations, public health charities and non-government organizations. All recognize that flavors are important to vapers in distancing them from the taste of combustible tobacco.

At last there is some difference in the product types between these two markets.the prevailing products in US are disposable e juice,supplemented by refillable vape or CBD vape(such as CBD oil, CBD wax, and CBD concentrate,or Delta 8 etc); while both disposable and refillable vapes are popular in UK market,which is similar to the other European markets.

Mean while, ASH declared that a “vaping revolution” had occurred over the past decade,and which was endorsed by several high-profile public health bodies and in collaboration with regulatory experts and academics. And it quashed media claims that youth vaping risks becoming a potential “public health catastrophe” leading to a “generation hooked on nicotine.”which is a far cry from the approach taken by the U.S. Food and Drug Administration and a plethora of U.S. public health groups.